Main Squeeze
Brand Identity & Package Design
About the Project
The Main Squeeze needed a fresh brand identity including a primary and secondary logo, packaging, and social media posts. They wanted to promote Main Squeeze as fun, modern, and bold with captivating visuals to target their primarily younger demographic.
Design Strategy
I started designing the primary logo with the focus on creativity and playfulness to be bright and inviting. I branched that mindset into the rest of the branding choosing cheery colors and playful compositions. The design went hand-in-hand with the marketing copy I created to solidify their vision.
