Roe’s Oats

About the Project

Roe’s Oats is a vegan yogurt option using oat milk. They needed a brand identity including a logo, packaging, social media ads, and a magazine ad. They wanted to display oat yogurt as feeling empowered through plant protein while being fun to eat and a healthy snack option.

Design Strategy

I wanted to showcase Roe’s Oats vegan yogurt as being like other dairy yogurt by adding a common milk pattern seen on many other dairy products. I focused on the feeling of empowerment by using bold colors that are meant to energize and invigorate consumers and added a curvy pattern to the branding to represent the smooth texture of the yogurt.