Knowledge Services
Marketing Collateral
Marketing Design
About the Project
Knowledge Services was looking for a graphic designer who had both marketing as well as creative expertise to enhance existing brand collateral as well as create new assets. I worked closely with both the Creative Marketing Manager as well as the Marketing Manager to ensure designs adhered to brand guidelines. The goal was to make pieces visually intriguing and aligned to the marketing message and client needs. I worked on various print and digital collateral including one-pagers, postcards, and social media posts using Adobe Illustrator, InDesign, Photoshop, and Canva.
Design Strategy
My primary goal for many of my projects for Knowledge Services was to create corporate designs that still felt refreshing. I did this by using white space to my advantage and leaning into typography and design principles in order to create designs that balanced both copy-heavy content with minimal yet professional design. I used the brand guide to help lead my design decisions, while also using my own creativity to push the boundaries to create collateral that felt new.
