Trail Town Hard Seltzer

About the Project

The goal here was to create a hard seltzer can design that was adventerous and showcased the city of Dayton. The can later branched out into a full branding project where I had to use my initial design to create a poster advertising the product and social media ads that stayed branded to the can.

Design Strategy

I drew inspiration from popular hard seltzer brands to create color-coded flavors in order to make sure the cans were identifiable. Sticking with the adventerous theme, I played with the bubbles of kayaking and a bubbly drink in my overall design and created a poster that showcased the exploration of Trail Town.